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1.
Age
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2.
Gender
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3.
Profession
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4.
Do you consider yourself to be you politically active?
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5.
Did you vote in the UK general elections of 2010?(Please ignore the Go to numbers after Yes or No - Instead Go to question 6 if YES and question 8 if NO)
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6.
If you did vote, what motivated you to do so?
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7.
Which was the political party of your choice in the general elections of 2010 in the UK?
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8.
If you didn't vote in the last general elections, was there a specific reason?
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9.
Through which media channel(s) did you mostly receive the messages from the political parties?
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10.
Please write down a particular message that you remember from the elections of 2010
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11.
Are you a frequent user of social networking sites such as Facebook, Twitter, LinkedIn etc...?
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12.
Independently to who you have voted for, please rank the online presence of the following parties:
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13.
Do you remember any specific political advertising through social networking websites?
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14.
If you do, can you describe it?
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15.
Depending on the degree of familiarity, rank these following messages:
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16.
Choose words from the following list to describe the presence of political campaigning on the internet:
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17.
Choose one word that suits each candidate from the 2010 general elections best.
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18.
When you issue your vote, what do you expect in exchange? Please mark from most important as 1 to the least important as 7
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19.
Do you think that any of these factors had an influence on the final results of the political campaign of 2010?
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