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1.
How old are you?
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2.
Gender:
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3.
Where do you live?:
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4.
Marital Status:
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5.
In what age group are your children? (You may select more than one) Please skip this question if you do not have children
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6.
Your current job is: (Please select one)
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7.
Your monthly income is:
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8.
Citizenship
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9.
How many theme parks have you visited?
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10.
Which theme parks have you visited before? If yes, please state the number of times (You may select more than one option)
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11.
When deciding to visit a theme park, you make your decision based on:
Please select ALL that applies.
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12.
On a scale of 1-5, please rank the factors that may prevent you from visiting a theme park.
(1 being least important, 5 is most important in preventing you from visiting.)
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13.
On a scale of 0 to 5, how much does Universal Studios Singapore appeal to you?
(0 being not appealing at all, 5 being very appealing)
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14.
Would you visit Universal Studios Singapore?
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15.
How many times in a year would you visit Universal Studios Singapore?
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16.
Which day of the week would you rather visit Universal Studios Singapore?
Please pick only 1.
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17.
What time would you visit Universal Studios Singapore?
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18.
After a day at Universal Studios Singapore, what would you be most inclined to do? (Please select one option only)
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19.
Approximately what time will you leave Resorts World?
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20.
How do you generally find out about new attractions in Singapore? Please select one option only.
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21.
In visiting Universal Studios Singapore, what do you hope to experience?
(Please select one only.)
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22.
The upcoming Universal Studios Singapore will have 24 rides, 18 of which are customised for Singapore.
Which attractions appeal most to you? (Please check up to 3 attractions.)
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23.
What is the range you would pay for a Universal 1-day Adult ticket?
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24.
What type of promotion would attract you to purchase a Universal Studios Singapore ticket?
Please provide the range from 1- 5, 1 being least important and 5 being most important.
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25.
An annual pass would allow you to:
• Enjoy big screen theme park adventure
• Special privileges for yourself, friends and family
• Attend spectacular passholder-only events
The price for the Annual pass in Universal Studios Orlando ranges from US$139.99- $279.95.
Would you consider getting an annual pass?
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26.
How much would you pay for a basic annual pass (including first regular ticket price)?
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27.
Would you be willing to pay more if an attractive installment plan were offered?
(e.g. $15 a month for a year)
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28.
If you have an annual pass, how many times do you think you will use it in a year?
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29.
Is queue time for rides a consideration to your visiting Universal Studios Singapore?
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30.
How long would you consider a reasonable wait for popular rides?
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31.
If the queues are too long, would you utilize a “pay for express” pass?
This pass virtually guarantees waiting times of 15 minutes or less for all rides at Universal Studios. Average prices of express pass: USD$19.99 to USD$55.99
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32.
34. With this pass, what is the maximum waiting time you expect?
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33.
How much are you willing to pay for this pass (on top of the regular ticket price)?
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34.
The following 3 questions are related to Park Information
Park information is used for planning your day, wait times, show times, updates, offers, etc.
Would you use your mobile phone to obtain park information?
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35.
Would you be willing to pay to receive this information via your mobile phone?
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36.
What sort of information do you look for in park maps?
Please select all that applies.
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37.
What amenities are important to you?
Please select ALL that applies.
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38.
Do the other complementary attractions in Sentosa affect your decision to visit Universal Studios Singapore?
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39.
If yes, to what extent?
(1 being the lowest, 5 being most important)
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40.
If Universal Studios Singapore were to close at 6pm, 8 pm or 1am, at which timing will you be more inclined to patronize the other establishments in Resorts World Sentosa? Please select only one option.
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41.
Thank you very much for your time!
If you would like to be kept updated about the new Universal Studios in Singapore (new attractions, promotions & discounts, events etc), please leave us your name and contact email address.
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