Coffee Consumption Preference
Answers marked with a * are required.
1. Coffee Consumption Preference
 
 
1. How often do you drink coffee? *
      
 
 
 
2.  Where do you drink coffee most often? *
       		 
 
 
3. When do you drink coffee? *
       		 
 
 
4. Approximately how many years have you been a coffee drinker?
      
 
 
 
5. For what reasons would you drink coffee? (You could choose more than one) *
       		 
 
 
6. Have you ever drink Specialty Coffee before?
      
 
 
 
7. Do you prefer an espresso based coffee or filter coffee?
      
 
 
 
8. When you think about buying a cup of coffee at coffee shop, what's the coffee drinks that you consume most often at : (You can choose more than one) *
       		 
 
 
9. What attributes are important to you when consuming coffee at coffee shop? (Please tick the suitable number. 1 = Not important; 5= Extremely important) *
  1 2 3 4 5
Taste
Variety of coffee flavours
Quality of coffee beans
Price
Barista / Coffee knowledge
Friendly services
Speed of services
Sales promotion
Convenient locations
Spacious environment
Cleanliness of the shop
Enjoyable atmosphere
Reset 		 
 
 
10. How would you describe your most favorable cup of coffee?
  Low / Short Medium High / Long Not sure
Acidity (sourness)
Sweetness
Bitterness
Body / Weight (Coffee strength)
Aftertaste
Flavours (Tasting notes)
Reset 		 
 
 
11. Would you prefer a cup of coffee with bold flavours and heavier body over a mellow cup of coffee with lighter body (Strong coffee or tea-like ish)?
      
 
 
 
12. (If you answer YES in question 11) Why do you prefer a strong / heavier body coffee?
       		 
 
 
13. What's your current age group? *
      
 
 
 
14. What's your gender? *
      
 
 
 
15. Which city are you from?
 
 
 
 
 

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