Thank you for participating in this survey. All data provided will be treated as strictly confidential and results will only be presented on an aggregated basis.
For the purpose of this survey, last half of 2022 and first
half of 2023 refers to the months of July to December 2022 and January to
June 2023 respectively, while the next half refers to the months
of July to December 2023.
NORMAL in the context of this survey refers to “the level of acceptable business performance in line with the realistic long term average performance you would hope to achieve, or the long term average historical performance experienced (pre-Covid), during this period (i.e. taking seasonal variances into account)”.
For example, if it is accepted to be normal for your establishment to achieve a 60% occupancy rate during the 3rd quarter, then that will be your “level of acceptable business performance” against which you need to evaluate.
Note for evaluation: As a guideline, performance within 1% or 2% of normal is considered “normal”, performance between 2% and 15% is “better than normal”, while performance that is 15% or more above normal can be considered “significantly better than normal”. The equivalent negative percentages apply for “worse”.
Thus, if your establishment’s normal level of business is a 60% occupancy, then a 70% occupancy would indicate a rating of “better than normal”.